We design, build and hand over a complete AI marketing system — trained on your brand, running in your own tools — in 90 days. No agency dependency. No lock-in. Yours to keep.
If your marketing stops the moment someone goes on leave, your agency churns, or you get busy — you don't have a marketing engine. You have a dependency. We fix that permanently.
"We were paying £3,500 a month for someone to schedule posts and write reports. Shoestring built us an engine that does all of that and more — for a fraction of the ongoing cost."
Early client · B2B Consulting · LondonTraditional agencies bill for hours. When you leave, you leave with nothing — no workflows, no automations, no IP. Just a gap in your budget and a blank slate to start over.
Outreach, content, follow-ups — the moment your team gets busy or your agency drops a ball, everything stalls. There's no engine running in the background. There's just silence.
Most founders have trialled six tools and connected none. The gap between "we have access to AI" and "AI is doing our marketing" is exactly where we live.
AI has made content, outreach and reporting ten times faster to produce. Agency retainers haven't moved. You're paying full price for work that now takes a fraction of the effort.
Every system is assembled from our module library — mix and match based on what your business actually needs. No bloated packages. No paying for modules you'll never use.
AI-personalised sequences across LinkedIn and email. Prospect identification, message generation, and CRM population — running continuously in the background without you.
Most PopularWelcome flows, onboarding sequences, re-engagement campaigns and newsletters — written in your voice, triggered by behaviour, delivering the right message every time.
High ROIPost-engagement review requests, AI-drafted response templates, and Google Business Profile management. Build a five-star reputation without lifting a finger.
Quick WinA pipeline that turns your expertise, long-form content, or podcast episodes into a consistent stream of on-brand posts — LinkedIn, Instagram and beyond, on autopilot.
Saves HoursA unified performance view across every active channel, with AI-generated monthly insight reports so you always know what's working, what isn't, and what to do next.
Always OnBe cited and recommended inside AI platforms — ChatGPT, Claude, Google AI Overviews. As buyers shift from search engines to AI assistants, be where they're already looking.
Future-ProofConfirmations, reminders, no-show sequences and post-meeting follow-ups — all automated. Every lead gets the right message at the right moment, without manual effort.
ConversionFrom signed contract to fully briefed client — welcome sequences, intake forms, milestone updates and document delivery, without a single manual chase from your team.
RetentionSystematic referral requests at the right moment in the client journey, with personalised messaging and attribution tracking. Turn your happiest clients into your best lead source.
GrowthDesigned to be low-friction for you — minimal meetings, maximum output, and full transparency at every stage. We do the work. You get the engine.
We get under the hood of your business. Brand voice, ICP, existing tools, goals and quick wins — captured in a single structured session so the build starts on solid ground.
The build phase. We configure every workflow, train the AI on your brand voice, connect your tools, test every trigger, and refine until each system runs without friction.
You get everything. A full walkthrough of every system, a Loom training library, all credentials transferred, and everything documented so you can run it confidently from day one.
Optional — and popular. We keep an eye on everything: monitoring performance, catching issues early, and optimising systems as your business grows and tools evolve.
No endless briefing sessions. No chasing updates. No wondering what's happening with your money.
We map your business, identify the highest-impact modules and confirm this is the right fit — for both of us. No pressure, no pitch.
Within a week of onboarding, you'll have a clear map of every workflow we're building — the tools involved, the triggers, and the expected outcomes.
Mostly async — we work, you get weekly updates. We only pull you in when a decision genuinely needs your input. No micromanagement required on either side.
Your tools, your accounts, your credentials, your system. We're on standby if you need us — but you won't have to. That's the point.
One build. Paid monthly over 3 months. You own the system at the end — maintenance is optional and cancel-anytime.
Two high-impact modules. The fastest way to get a working AI marketing system in place and see real results before going broader.
per month × 3 months + $500/mo maintenance (optional)
Four modules working as a connected system. Our most popular package for B2B businesses ready to build a real marketing engine.
per month × 3 months + $750/mo maintenance (optional)
The full suite. For businesses ready to run their entire marketing function on a purpose-built, AI-driven system that just works.
per month × 3 months + $1,500/mo maintenance (optional)
Not sure which package fits? Book a free 30-minute discovery call and we'll map it out together.
"Within three weeks of handover, our review count had tripled. I hadn't done a single thing. The system just ran."
"We were spending $4K a month on an agency and getting maybe three hours of actual work. This gave us a real engine we own outright."
"The handover was the bit I was dreading. But the documentation was so thorough I understood exactly how everything worked on day one."
Do I need to have Make.com or other tools set up already?
No. Part of onboarding is setting up every account you'll need. We walk you through what's required, what it costs (typically under $100/month in tool fees), and handle all configuration ourselves. You'll finish with a Make.com Toolbox that's yours to keep and run independently.
What happens if something breaks after handover?
Every package includes a 30–60 day post-handover support window — we're there if anything goes sideways during the transition. Clients on a maintenance plan also get ongoing monitoring and proactive fixes before issues surface.
How much of my time does this actually take?
We've designed the build to be deliberately low-friction. Most clients invest 3–5 hours total across the entire project — primarily in the onboarding session and the handover walkthrough. Everything in between is async on our side.
Will the content actually sound like us?
Yes — and this is the part we take most seriously. Onboarding includes a deep-dive into your brand voice, tone, audience language and examples you love. Every AI prompt is trained against this profile before a single piece of output is approved for use.
Can I add modules after the initial build?
Absolutely. Most clients start with 2–4 modules and expand as they see results. Module add-ons after handover are priced individually and integrate cleanly into your existing system — no starting from scratch.
How does this relate to Shoestring Services and Shoestring Labs?
Shoestring Systems is the infrastructure arm of the Shoestring family. If you want someone to run your marketing for you on an ongoing basis, that's Shoestring Services — fractional CMO and full execution. If you want cutting-edge AI experiments and innovation strategy, that's Shoestring Labs. Not sure which fits? Book a call and we'll point you in the right direction.
Book a free 30-minute discovery call. We'll map out the right modules for your business and show you exactly what your system could look like in 90 days.